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Black Friday Sneakers 2026: What Size to Buy Before You Order

Black Friday sneakers in 2026: the size to order for Air Force 1, Jordan 1, Dunk, Converse, New Balance, Hoka and Vans, plus widths and return terms.

By Sneakers US editorial teamUpdated 5 min readHow we research

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A shopper reaching for a sneaker on a tall wall of shoes in a store

At a glance

Black Friday 2026
Friday, November 27
Cyber Monday 2026
Monday, November 30
Fits large: half a size down
Air Force 1 '07, Chuck Taylor All Star
maker's note
Nike returns window
60 days on Nike purchases

From the makers' own size charts and the sources listed at the end of this page.

Black Friday 2026 falls on Friday, November 27, and Cyber Monday on November 30. Before you order sneakers, check the size note on the model’s own page: Nike says the Air Force 1 ’07 and the Chuck Taylor All Star fit large, so order half a size down. Jordan 1 Low and Dunk Low pages give no fit note.

A good price on the wrong size is a return, not a saving. The guides in this section take one popular model at a time and cover the size to order, the versions and widths you will see listed, and the return terms worth reading before checkout.

When are Black Friday and Cyber Monday in 2026?

Black Friday is always the day after Thanksgiving, which falls on the fourth Thursday of November. In 2026 that puts Thanksgiving on Thursday, November 26, Black Friday on Friday, November 27, and Cyber Monday on Monday, November 30.

Day 2026 date
Thanksgiving Thursday, November 26
Black Friday Friday, November 27
Cyber Monday Monday, November 30

Retailers set their own sale dates and terms, so the dates above tell you when the weekend falls, not when any one store’s prices change.

Which sneakers run large, and which fit true to size?

Sneaker fit belongs to the model, not the brand. Two Nike shoes can carry different advice, and the only reliable source is the Size and Fit line on the exact product page. Here is what the makers say for the models in this section.

Model What the maker says about fit Black Friday guide
Nike Air Force 1 ’07 Fits large; order a half size down Air Force 1
Air Jordan 1 Low No fit note on the product page Jordans
Nike Dunk Low Retro No fit note on the product page Nike Dunks
Converse Chuck Taylor All Star Fits large; order a half size down Converse
New Balance 990v6, 574 Sold in several widths New Balance
Hoka Clifton, Bondi Sold in several widths Hoka
Vans Old Skool, Sk8-Hi Unisex sizes, medium width Vans

When a page says nothing about fit, buy your measured size. Nike’s unisex size chart adds one rule: if your measurement falls between two sizes, size up. Our guide to measuring your feet walks through the method.

Popular sneakers in new condition

Shop popular sneakers in new condition

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How do men’s and women’s sneaker sizes differ on sale pages?

Many classic sneakers are listed in men’s sizes, in unisex sizes, or under separate men’s and women’s product pages. A listing in men’s sizes is not a different shoe, but the number on the box is different.

Nike’s unisex chart puts men’s 8 on the same row as women’s 9.5, and men’s 9 beside women’s 10.5. Converse labels Chuck Taylor sizes with both numbers, such as “M 3 / W 5”. If you usually wear a women’s 9.5 and the pair on sale is listed in men’s sizes, start at men’s 8, then apply any fit note for that model. Our men’s to women’s shoe size page covers the conversion.

What about wide feet?

The court classics in this section are sold by length only. Nike’s Air Force 1 ’07 page offers no wide option, and its fit note speaks about length. Sizing up for width adds length you may not need.

Running and walking lines are where a width choice shows up. Zappos lists the men’s New Balance 990v6 in D (medium), 2E (wide) and 4E (extra wide), and the women’s Hoka Bondi 9 in B (medium), D (wide) and 2E (extra wide). A wide pair is often its own listing, so check the width letter before you add it to your cart. The shoe width chart explains the letters.

Sneakers in wide widths

Shop sneakers in wide widths

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What should you check before you buy sneakers on sale?

A woman placing a pair of sneakers into a cardboard box
Keep the box and the receipt until you know the pair fits.

Return terms belong to whoever sells you the pair. Nike gives “60 days to try out your Nike purchase,” but its policy says pairs bought from another retailer go back to that retailer, and Nike Clearance store purchases cannot be returned. Other stores set their own windows.

The Federal Trade Commission advises checking “the terms of the deal when buying online,” including delivery dates and refund policies, and keeping copies of your order number and the return policy. U.S. Customs and Border Protection warns about counterfeit goods around the holiday sales: “If the price of the product seems too good to be true, it probably is.” Our guide on how to spot fake sneakers covers what to look for.

A short pre-order check

Measure both feet and use the longer one. Read the fit line on the exact product page. Confirm men’s, women’s or unisex sizing and the width letter. Save the return policy with your order confirmation.

Black Friday sneaker guides by model

For fit beyond the sale weekend, see do sneakers run big or small.

Frequently asked questions

When is Black Friday 2026?

Black Friday 2026 is Friday, November 27, the day after Thanksgiving on Thursday, November 26. Cyber Monday follows on Monday, November 30.

Should I buy sneakers half a size down on Black Friday?

Only for models whose maker says so. Nike says the Air Force 1 '07 fits large and to order a half size down, and the Chuck Taylor All Star page says the same. The Jordan 1 Low and Dunk Low pages carry no fit note, so buy your measured size.

Can I return Black Friday sneakers?

It depends on the seller. Nike gives 60 days on purchases from Nike, but pairs bought from another retailer go back to that retailer under its own policy. The FTC advises reading the refund and return policy before you buy and keeping a copy.

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