New Balance Shoes Black Friday 2026: Size and Width to Order

Order your measured length, then pick the width. Zappos lists the men’s New Balance 990v6 and 574 Core in D (medium), EE (wide, often written 2E) and 4E (extra wide). If your usual size pinches across the foot, try the next width in the same length before you size up. Black Friday 2026 is November 27.

Width is where New Balance differs from the court classics in this section, which are sold by length only. On a 990v6 or 574 listing, the width letter matters as much as the size.

What size and width New Balance should you buy on Black Friday?

Start with length. Measure both feet on paper against a wall or on a hard floor, use the longer foot, and find that length on the size chart for the model you want. Then measure the width of your foot at its widest point, across the ball of the foot. Our guide to measuring your feet shows both steps.

If you have worn New Balance before, the width on your last pair is the best place to start. If a D felt snug at the sides and fine at the toe, the fix is a 2E in the same length, not a half size longer. Our New Balance sizing guide explains the letters for men’s and women’s pairs.

New Balance 990, 574, 550 and 9060 in new condition

Shop new Balance 990, 574, 550 and 9060→

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• New Balance 990v6Browse →
• New Balance 574 CoreBrowse →
• New Balance 550Browse →
• New Balance 9060Browse →

How do you find a wide New Balance in a sale?

A wide pair is often sold as its own listing, or as a separate option on the width selector. On a sale grid, a picture of a 990v6 does not tell you which widths are in stock at that price.

Before you add a pair to your cart:

• Read the width on the listing. Look for D, 2E, EE or 4E in the title or the size selector. If a listing shows no width, ask or pick one that does.
• Check the size and width together. Each size and width pairing is its own option, so a 10 in D says nothing about a 10 in 2E.
• Do not size up to get width. A longer shoe adds room at the toe, not across the foot.

Our shoe width chart lines up the letters across brands, and the wide feet section lists other models made in wide widths.

New Balance in wide widths

Shop new Balance in wide widths→

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• Men's 990v6 2EBrowse →
• Men's 990v6 4EBrowse →
• Men's 574 wideBrowse →
• Women's 990v6 wide DBrowse →

How do women’s New Balance widths differ?

Women’s New Balance pairs use the same letters on a different scale, so a women’s D and a men’s D are not the same shoe width. On a men’s 990v6, D is medium. Our New Balance sizing guide lists the women’s 990v6 widths letter by letter.

That matters if you are buying across the line. A woman who buys a men’s 990v6 in D gets a men’s medium width in a men’s size, which is a different fit from a women’s D. Read the conversion in our men’s to women’s shoe size guide before you cross over.

What should you check before you pay?

Return terms on New Balance belong to whoever sells you the pair, and holiday terms can differ from the rest of the year. The Federal Trade Commission advises checking the terms of the deal when buying online, including delivery dates and refund policies, and keeping copies of your order number, the return policy and any warranty.

U.S. Customs and Border Protection also warns shoppers about counterfeit goods during the holiday sales and advises buying from reputable retailers. Our guide on how to spot fake sneakers covers the checks.

For other models over the sale weekend, see the Black Friday sneakers guide. Hoka is the other brand in this section sold in several widths.